fruity

innocent make badass smoothies, but also, their company branding is really what i like. it fits their image and is very, laid back, natural, friendly and feels more 'home-made' than corporate. i think that the use of rounded fonts, simple illustrations and a colour palette inspired by the colours of the smoothies and their ingredients, coupled with the off-white backgrounds (as oppose to the standard pure white) helps them achieve this.

what most caught my attention though is the campaign they run at winter called 'the big knit'. it is done in co-operation with the charity age concern, to help older people with hot meals, blankets and keep warm in the winter. a noble cause but from an advertising point of view, innocent have spinned this very well. as you can see in the photos, during winter time innocent put little bobby hats on the tops of their bottles and run interactive bits and bobs alongside this to get people involved, like 'hat of the week' and a group on flickr devoted to people's photos of the hats.

though their smoothies are a little spenno, it seems other companies could benefit from taking a few leaves out of innocent's book. check them out here.

refreshing indeed

it's nice to see some no bs (of sorts) companies producing great products packaged greatly. original, cheeky and great typography work. a great choice of typeface for the product and simple but effective grid layout to produce a very cleanly presented product. i can't really fault original source, apart from i would of liked the shampoo and conditioner to fit together more like other brands do, as if they were 2 halves of the same bottle. but that's purely subjective of course.

great brand identity and a different but eye-catching shelf presence. i highly recommend you try their stuff too - it's the nucking futs.

give'em some love. originalsource

you got a big enough wall?

this ma-husive calendar was designed by the genius that is massimo vignelli way back when in 1966 and it's been a sellout since. the design has remained unchanged and can only be a testament to it's clean, simple design. timeless? most likely.

apparently it's so big that the pages can be recycled by using them as wrapping paper... hmm, i would of thought that would be reusing but whatever.

check more of this out at stendigcalendar to see the sheer scale of it (i've not a clue of the language, though if you hover of the blue dots you will get some shots of the beast) and to see more from the big man himself, head on over to vignelliassociates.

it's raining, it's pouring (the old man is snoring)...

this is 'il pleut'. a french poem about the rain by apollinaire.

nope. i've not a clue what it says either, but it is a very nice piece of typography that really relates to it's subject. luckily some fellow named roger shattuck made a 'linear translation' of the poem:

it’s raining,

it’s raining women’s voices as if they had died even in memory,

and it’s raining you as well marvellous encounters of my life o little,

drops,

those rearing clouds begin to neigh a whole universe of auricular cities,

listen if it rains while regret and disdain weep to an ancient music,

listen to the bonds fall off which hold you above and below.

the old, handmade, typewriter-aligned feel gives the reader a real sense of the arbitrary, dripping patterns of rain on a window pane. a great example of how graphically descriptive of even the purest forms of typography can be.

thou shalt always...

...kill. the ten commandments (a modern interpretation)

i saw this 'book' while in ok comics over the bank holiday weekend for fcbd. i kinda wanted to resist buying anything on free comic book day, i mean, yeh support the store, but on the only day of the year you can get them for free, why bother?! being only £1.50 and strangely intriguing in it's small, brown, wage slip envelope i thought it couldn't be any harm.

the little leaflet details ten new commandments which we all should try to do more often, revolving around helping other people and the environment. a very thought provoking little piece. the type work is nice and the images simple yet refined. bargain i say.

check out more of this fella's work over at newthink.

body copy?

[pun intended.]

sorry/bad idea.

sagmeister aiga conference poster.

kintography

kinetic typography. as showed to us by fred today. i've liked this piece for a long while and brought it into a couple of ppd sessions before now. REALLY wants to make me learn flash/after effects and final cut. whatever the hell was used.

by jarretmoody. hit the link and check more of his stuff out.

some more stuff by olivierbeaudoin entitled 'typolution'. very organic feel to this. seems to be done purely as an illustrative type project rather than worded expression of a film.

and just a bit of fear and loathing for good measure really..? (if you haven't seen this movie, watch it, now, do it now, stop whatever you are doing, and just watch it).

ENJOI.