raise them on squash!

evidently it seems the big wigs at robinsons' have decided it's time for a makeover, and i'm sure with a campaign like this they've turned some heads over anyways.















pleasing, soft use of colour in both the print and tv ads makes these really appealing to me and i guess to their target audience (mothers/children). i really like the hand, print-made aesthetic too.

there's a nice enough website aswell, with a community/post images section too. kinda cool idea for the sort of product. some random shameless self-promotion by microsoft aswell. strange. link.