Design For Print: Evaluation

Before the start of this module, I was only aware of CMYK, RGB and grayscale. During this module I have learnt how to manage workflows in different colour modes, as well as properly setting up documents to be sent for commercial print. Learning about how to work with spot colours and duotones has helped me expand what I can physically do with software, and it seems to me to be an essential part of what you should be able to do as a graphic designer in the industry.

The workshops we had in InDesign have opened up new ways in which I use the program. Though we covered InDesign in Level 1, I was still unsure of what I was doing and what could be done. I now know how to properly set up documents, use master pages, manage links and print booklets successfully from the program. This enabled me to produce a 16 page booklet for this last project quite competently and without too many technical issues.

For this project I did some quite extensive research. I directly contacted companies for specific information, bypassing the internet as a gateway. This is an issue that I have fell down on previously, causing me to run into problems related to lack of research along a project. This extra research helped me to better define variables such as my audience, and also requirements such as expected level of design, etc.

One of my major weaknesses on this project was time management. Being such a long project, I easily lost track of time, where and when I should have had things completed in time. Though I like my final design, I think it is the backup work and the ongoing evaluation that has suffered as a cause of this. This is something that I do need to work on, while I am quite comfortable and focused on week or so projects, this sight is lost on lengthier briefs. Week plans and more committed timetabling on my behalf is what I need to address in the next module.

raise them on squash!

evidently it seems the big wigs at robinsons' have decided it's time for a makeover, and i'm sure with a campaign like this they've turned some heads over anyways.















pleasing, soft use of colour in both the print and tv ads makes these really appealing to me and i guess to their target audience (mothers/children). i really like the hand, print-made aesthetic too.

there's a nice enough website aswell, with a community/post images section too. kinda cool idea for the sort of product. some random shameless self-promotion by microsoft aswell. strange. link.