refreshing indeed

it's nice to see some no bs (of sorts) companies producing great products packaged greatly. original, cheeky and great typography work. a great choice of typeface for the product and simple but effective grid layout to produce a very cleanly presented product. i can't really fault original source, apart from i would of liked the shampoo and conditioner to fit together more like other brands do, as if they were 2 halves of the same bottle. but that's purely subjective of course.

great brand identity and a different but eye-catching shelf presence. i highly recommend you try their stuff too - it's the nucking futs.

give'em some love. originalsource