fruity

innocent make badass smoothies, but also, their company branding is really what i like. it fits their image and is very, laid back, natural, friendly and feels more 'home-made' than corporate. i think that the use of rounded fonts, simple illustrations and a colour palette inspired by the colours of the smoothies and their ingredients, coupled with the off-white backgrounds (as oppose to the standard pure white) helps them achieve this.

what most caught my attention though is the campaign they run at winter called 'the big knit'. it is done in co-operation with the charity age concern, to help older people with hot meals, blankets and keep warm in the winter. a noble cause but from an advertising point of view, innocent have spinned this very well. as you can see in the photos, during winter time innocent put little bobby hats on the tops of their bottles and run interactive bits and bobs alongside this to get people involved, like 'hat of the week' and a group on flickr devoted to people's photos of the hats.

though their smoothies are a little spenno, it seems other companies could benefit from taking a few leaves out of innocent's book. check them out here.

caffination

deadlines? late nights? yeh, yeh, we all know. caffeine. and lots of it.

i personally prefer coffee. and black at that. however relentless isn't such a bad drink and their cans aren't to shabby looking either. they make brake a few design rules in under some eyes, but they definitely stand out in the fridge. all 3 of the different flavours carry a definitive brand association and the different quotes on the back of each can, from grand people's such as wordsworth and lord byron are a nice little addition. the front of the can is big and bold, with a gothic script font that is more than clear enough. my favourite part perhaps is the subtle digs at other energy drinks that sell there products in apparently 'measly' sized proportions.


"no half measures"

nothing wrong with a little bit of pretentiousness is there?

refreshing indeed

it's nice to see some no bs (of sorts) companies producing great products packaged greatly. original, cheeky and great typography work. a great choice of typeface for the product and simple but effective grid layout to produce a very cleanly presented product. i can't really fault original source, apart from i would of liked the shampoo and conditioner to fit together more like other brands do, as if they were 2 halves of the same bottle. but that's purely subjective of course.

great brand identity and a different but eye-catching shelf presence. i highly recommend you try their stuff too - it's the nucking futs.

give'em some love. originalsource