caffination

deadlines? late nights? yeh, yeh, we all know. caffeine. and lots of it.

i personally prefer coffee. and black at that. however relentless isn't such a bad drink and their cans aren't to shabby looking either. they make brake a few design rules in under some eyes, but they definitely stand out in the fridge. all 3 of the different flavours carry a definitive brand association and the different quotes on the back of each can, from grand people's such as wordsworth and lord byron are a nice little addition. the front of the can is big and bold, with a gothic script font that is more than clear enough. my favourite part perhaps is the subtle digs at other energy drinks that sell there products in apparently 'measly' sized proportions.


"no half measures"

nothing wrong with a little bit of pretentiousness is there?